FMCG & Retail

Consumers are more fickle than ever, and retailers need to understand how they shop, price compare and the impact of connected retail.  Harris provides insight to help retailers grow, ensuring that each project delivers new, insightful and actionable learnings to support brand development.

Our Retail experience is underpinned by our senior research team who have worked in the retail industry for a number of years. This experience, combined with our passion for using consumer insight to help retailers grow, ensures that each project delivers new, insightful and actionable learnings to support brand development. We work with our clients to understand their business needs and design projects that build consumer understanding and put consumers at the heart of decision making – often combining qual and quant techniques in the same project.

Our clients range from the largest high-street and out-of-town retailers to online retailers as well as catalogue retailers. We also have conducted various projects understanding convenience retailers, the discounters, cash and carries and symbol stores.

We work on a vast array of projects giving each one the same care, attention and focus required – regardless of size or scope and are proud to be the exclusive primary research supplier to The Grocer.

The topics we research tend to be time-critical so we understand that timings are everything in the fast-paced world of FMCG. We can reach audiences as broad or as niche are you require including shoppers as well as business audiences and have interviewed people as diverse as Cash and Carry Owners to regular shoppers of certain brands.

We have successfully delivered projects spanning:
  • Shelf layout, standout and range optimisation
  • Branding and Communications: brand tracking, ad evaluation
  • U&A, Segmentation, Decision Hierarchy and Market Sizing
  • Loyalty Cards, Customer Loyalty and Churn
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