FMCG & Retail

Consumers are more fickle than ever, and retailers need to understand how they shop, price compare and the impact of connected retail.  Harris provides insight to help retailers grow, ensuring that each project delivers new, insightful and actionable learnings to support brand development.

Our Retail experience is underpinned by our senior research team who have worked in the retail industry for a number of years. This experience, combined with our passion for using consumer insight to help retailers grow, ensures that each project delivers new, insightful and actionable learnings to support brand development. We work with our clients to understand their business needs and design projects that build consumer understanding and put consumers at the heart of decision making – often combining qual and quant techniques in the same project.

Our clients range from the largest high-street and out-of-town retailers to online retailers as well as catalogue retailers. We also have conducted various projects understanding convenience retailers, the discounters, cash and carries and symbol stores.

We work on a vast array of projects giving each one the same care, attention and focus required – regardless of size or scope and are proud to be the exclusive primary research supplier to The Grocer.

The topics we research tend to be time-critical so we understand that timings are everything in the fast-paced world of FMCG. We can reach audiences as broad or as niche are you require including shoppers as well as business audiences and have interviewed people as diverse as Cash and Carry Owners to regular shoppers of certain brands.

We have successfully delivered projects spanning:
  • Shelf layout, standout and range optimisation
  • Branding and Communications: brand tracking, ad evaluation
  • U&A, Segmentation, Decision Hierarchy and Market Sizing
  • Loyalty Cards, Customer Loyalty and Churn

  • Lucia Juliano
    Sector Head, FMCG & Retail
    Lucia joined Harris Interactive in January 2009 to head up the FMCG & Retail research team. Lucia brings 10-years of client-side experience having worked previously in senior insight roles at Homebase, Carlsberg and Boots. Lucia has experience of working on a variety of strategic & tactical research projects including proposition optimisation, brand and communication strategies, channel development and U&A/segmentation studies. Lucia also has a strong background in category management and customer loyalty insight, linking together transactional data with research findings.
  • Garance Ferbeck
    Directrice Du Department Grande Consommation et Luxe
    Garance is an expert in food issues / beverages and cosmetics , working for the key players in these sectors over the last twenty years. The stakes of its projects for brands are both strategic and tactical : exploration of markets, development of the marketing mix , digital thematic , and that both in France and internationally. Through studies of innovative devices , it offers its customers consumer and luxury proximity, responsiveness and operational recommendations through new generation deliverables (videos, computer graphics etc ...)
  • Gabriele Stöckl
    Sector Head CPG

The Grocer Reports

Harris Interactive UK works with The Grocer to create relevant industry reports. View The Grocer Reports on the UK website.