Industrial markets focus on technical subjects that require a high level of knowledge and understanding.  As respondents are often technical we utilise smaller sample populations, meaning respondents are often high-level senior decision makers requiring a different approach to traditional consumer research.

Harris Interactive’s Business and Industrial Research Practice has more than 30 years of experience working in a wide array of sectors, such as:
  • Business Services
  • Construction, Building Materials & Equipment
  • Chemicals and Advanced Industrial Materials
  • Industrial Manufacturing and Engineering
  • Metals and Fabricated Metal Products
  • Paper, Packaging and Printing

Our team’s research focus is on providing a service that goes beyond the provision of market information. Our methodologies and techniques are designed to maximise the practical relevance of the data collected so that it can be translated into highly actionable conclusions and recommendations for the client. We put great emphasis on presenting our findings in a clear, concise and commercial manner so as best to assist in strategic application.  

We help with the following and more:
  • Market Entry
  • Customer Satisfaction and Loyalty
  • Distribution and Supply Chain Strategies
  • Product Development and Innovation
  • Pricing
  • Branding and Communications
  • Segmentation and Targeting


  • We regularly work with Harris Interactive team for quantitative and qualitative studies with a dimension particularly internationale.J'apprécie the quality of the proposed methodologies. Harris challenger knows our needs and understand our business and our problems. In addition, in the implementation of the studies, the team is close, available and always force proposal

    —SALM, Florence MÉRIEULT, Strategic Marketing Department

  • Over time the customer relationship programme has been more firmly linked with our strategy, leading to greater actionability resulting in a series of internal and external initiatives and communications to drive change

    —Invensys UK

  • Thierry Backer
    Directeur Department Services, Marketing & Experience Clients
    Thierry, a specialist in quantitative studies for over 20 years, acts as an expert in the field of satisfaction (design / improvement barometric devices, advice / support able to strategy and dissemination), and issues related to Experience customer (measurement / analysis of rational and emotional components, impact of Digital on procurement processes). It has recently launched a new solution studies "key 7 Customer relationship" and regularly addresses on "Studies of Satisfaction and Loyalty". He also teaches at the CNAM on Concepts and Marketing Research and Online Studies.
  • David Schmidt
    Head of Energy, Utilities and Financial Services
    David Schmidt, a graduated economist, supports Harris Interactive since 2010 and leads the sectors finance, telecommunication and energy.