Transport, Travel & Tourism

Harris Interactive’s Transport, Travel, & Tourism Practice combines our rich expertise in market research with our adviser’s knowledge of the sector to solve client issues which are essential in driving business forward.

In a market of continuous change, operators have become much more customer-focused and research has taken a prominent role in guiding the development and implementation of leading edge marketing and customer service strategies, such as:
  • Identifying the characteristics of the average traveller
  • Understanding the motivation for travel and choice of transport mode
  • Exploring the visitor experience
  • Pinpointing potential opportunities for commercial development and growth

We undertake a collaborative research approach which enables us to work closely with our clients at all stages of the research programme; from consideration of the initial brief in order to understand the business objectives and rationale for research; to questionnaire development and data collection to ensure the main issues are being addressed in the most effective way; and finally reporting and analysis to gain commercial and competitive insight.

Our Transport, Travel, and Tourism expertise spans such topics as:
  • Customer Satisfaction
  • Market Segmentation
  • Usage and Awareness
  • Destination Choice and Motivations
  • Visitor Experience
  • Marketing and Communications
  • Market Sizing
  • Pricing

  • Thierry Backer
    Directeur Department Services, Marketing & Experience Clients
    Thierry, a specialist in quantitative studies for over 20 years, acts as an expert in the field of satisfaction (design / improvement barometric devices, advice / support able to strategy and dissemination), and issues related to Experience customer (measurement / analysis of rational and emotional components, impact of Digital on procurement processes). It has recently launched a new solution studies "key 7 Customer relationship" and regularly addresses on "Studies of Satisfaction and Loyalty". He also teaches at the CNAM on Concepts and Marketing Research and Online Studies.